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Dry intellectual pursuits solving problems on the ground
Mint WSJ featured us in the latest Lounge edition (March 10, 2012). Niranjan Rajadhyaksha has put together a fantastic piece titled ‘The new think tank’ on how dry intellectual pursuits are solving...
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Affordances: Designing for action
As designers we constantly ponder ‘What is the ultimate measure of success for design?’ In my opinion its easy adoption by the end user, which basically means minimizing cognitive load in comprehending...
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Of Botox and Empathy
Been considering Botox recently? Well, feeling good about the way you look might come at a cost! One that might significantly reduce your social circle. Recent research in Embodied cognition shows that...
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Currency Of The Mind
In the recent past academic literature is abound with discussions around how classical economics is poor at explaining or predicting human behavior. For example, what explains Warren Buffett – spend a...
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A storm in the brain
We are obviously talking about Brainstorming here. I guess most of us have been in some and walked out with a sense of accomplishment. Since Alex F. Osborn, an Advertising Executive introduced this...
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Pointing and Calling…and Encoding!
It would be redundant to establish again the huge role that human error has in traffic, railway and airline accidents. For the last 100 years, the Japanese railway system has had in place,an error...
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I am not a Cheater…
“Please don’t cheat “ vs “ Please don’t be a cheater” – which of the above statements do you think will actually influence your actions? They seem to say the same thing but surprisingly the latter...
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Getting Emotional about Prospect Theory
Prospect theory (Kahneman & Tversky, 1979) is a descriptive theory that models real-life financial decisions people make when faced with uncertain outcomes. Some of the key insights it offers are...
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Reducing collissions at unmanned railroad crossings : ForbesIndia story
Back on the success of our work to reduce fatalities due to trespassing, North Western Railways approached us with a more wide spread problem. There are more than 13000 unmanned level crossings...
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How do we prevent people from overexploiting their resources?
Are people not aware that over-consumption of resources such as underground water could lead to issues in the future? When living in a highly uncertain environment, it is very difficult for most...
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From Product to Market.TIE Omidyar Network Affordable Healthcare Summit
TIE and Omidyar Network recently organised the ‘Affordable Healthcare Summit’ in Delhi. Our co-founder, Ram Prasad was on the Panel, discussing on how to bridge the Product-Market gap in the...
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Innovation Infanticide
Our CEO, Biju Dominic recently spoke on ‘Innovation Infanticide’ at TEDxXIMB. $1.4 Trillion was spent on R&D in 2012. 1,300,000 research papers are written every year. Why then do we have so little...
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Beware of Bigger Cars!
A recent news article talks about pedestrians and bikers being the most vulnerable on Mumbai roads. 57% of the deaths on Mumbai roads constitute pedestrians alone. Another 31% is made up of bikers....
View ArticleWestern Railways moves to cut track deaths by implementing Final Mile’s...
Our work to reduce trespassing fatalities on Mumbai’s suburban railway system has been reported many times. Based on its success, Western Railways approached us with a problem definition that was...
View ArticleChanging the behavior of Open Defecation
Building toilets for over 50% of India’s population that defecate in the open is the primary goal of the Nirmal Bharat Abhyan (the erstwhile Total Sanitation Campaign or TSC), the flagship scheme of...
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We are partners in The India Backbone Implementation Network
Implementation has been a major problem in India, particularly in public policies and programs. Planning Commission jointly with India@75 foundation has launched a unique initiative- India Backbone...
View ArticleTurning cities into living labs. 10 examples from around the world
Rapid urbanisation is resulting many anticipated and unanticipated problems. The nature and intensity of such problems varies rapidly across geographies. There is a need to be creative to solve some of...
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Chicago transit authority – Right diagnosis. Wrong Prescription
We caught this piece of communication developed by Chicago Transit Authority(CTA). The basic point of this is to tell people that the train is faster than you think. There is a...
View ArticleIbIn progress report 2013
The India Backbone Implementation Network (IbIn) was launched in April 2013 by The Planning Commission of India, with the primary objective of promoting widespread capabilities in the country to...
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Nudging to Safety
A recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related deaths by 2030. Bulk of these fatalities happen...
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